Every generation has cornerstones and milestones that define the credo of the age. Rarely, a piece of work emerges that remains a current affair long after the debut splash passes. The convergence of ecology and economy has never been a more contemporary and critical issue for our world. Not only to survive, but also to thrive. Welcome to the Whole Green Catalog.
The original Whole Earth Catalog was a revolutionary publication that became a touchstone for a generation. It transformed the very context of information with the birth of spherical thinking. Some largely credit it as the catalyst for what we now know as the Internet and its blogosphere. It was the first analogue web of information, fusing two seemingly autonomous hemispheres – the back-to-the-land movement with the dawn of the information age. It struck a chord that resonated with a generation and fundamentally laid the groundwork and structure for generations to come. Today, our world is interconnected, interdependent and access to a universe of information is at our fingertips.
The call to immediate action to quell the perfect storm of global climate crisis, dwindling resources, and an unsustainable model of consumer appetite and growth is upon us, all around us, and growing in urgent proportions. We are in a time of great change amidst a shift and growth of commerce and fiscal power. In a polarized world of ideals, beliefs, politics and economy, never before have our choices as consumers mattered more. Every day, the choices we individually make – consciously or unconsciously – carry immense consequence. Whether the ripples we create, individually and collectively, are a wave of positive momentum for a cleaner, greener, safer and sustainable future or contribute to an insatiable tsunami set on course to consume our world is entirely up to us. Each transaction we make is a vote toward the world we want to live in. Each choice can work to benefit you, me, and the greater good; ultimately, our global community and our whole Earth’s environment.
So, how in the Earth’s name do we make the right choices, especially in the face of endless supply of goods and services lobbying for our attention and devotion? One at a time with the help of this Catalog. It’s a wealth of green information and green ideas, not just things, that are available and accessible to everyone. Being “green” is a nonpartisan choice; it’s nondenominational and it doesn’t have to do with your zip code. This book illustrates a broad, new horizon of possibility, discovery, and potential. We’ve filtered, distilled and catalogued the best and brightest green products and services on the planet (that’s why it’s called a Catalog), that are ripe and ready to be engaged and put into action. It’s a tool to segue and harness curiosity into action. We recognize that fundamentally, we all need things with which to live in the world, make our lives easier, furnish and interface the many moving parts of our lifestyles. The things we choose (or don’t choose) for our own lives, in the aggregate, have a deep reaching impact, for the better or for the worse. The only way to live long and prosper is with continuous regeneration and sustainable growth. The future is written one day at a time.
Tags: Whole Green Catalog
