Being “green” has tipped into the mainstream current somewhere in the course of the past few years. Amidst the changing landscape of a verdant eco-centric market, a question that pervades the good will of Americans and jockeys through savvy marketing to compete for our hard-earned dollars is: what is “green”? True, “green” is a hue in the spectrum of visible light, but “green” has also become an attribute of products throughout the spectrum of consumable goods. What they have in common is a relative scale of depth in shades and authenticity. So, how do we figure out how authentically “green” a product really is? Read More

• Leave Comment
• |
• Tags: Whole Green Catalog