Whole Green Blog

Posts By: Renée Loux

Life Cycle: Shade of Green

Being “green” has tipped into the mainstream current somewhere in the course of the past few years. Amidst the changing landscape of a verdant eco-centric market, a question that pervades the good will of Americans and jockeys through savvy marketing to compete for our hard-earned dollars is: what is “green”? True, “green” is a hue in the spectrum of visible light, but “green” has also become an attribute of products throughout the spectrum of consumable goods. What they have in common is a relative scale of depth in shades and authenticity. So, how do we figure out how authentically “green” a product really is? Read More

Whole, Green, Now

Every generation has cornerstones and milestones that define the credo of the age. Rarely, a piece of work emerges that remains a current affair long after the debut splash passes. The convergence of ecology and economy has never been a more contemporary and critical issue for our world. Not only to survive, but also to thrive. Welcome to the Whole Green Catalog. Read More