Whole Green Blog

Posts Tagged ‘Whole Green Catalog’

The Real Cost of Cheap Food

Time magazine’s cover story, ‘The Real Cost of Cheap Food’ (Aug 31, 2009) links farm animal health and welfare with consumer health, the big missing link in current debates over human health care reforms. About time indeed! But the statement ‘There’s no firm evidence that organic is more nutritious than conventional food’ is incorrect. Studies comparing the nutrient content of organic versus conventionally grown crops report significantly lower levels of potentially toxic aluminium, mercury and lead in the organically grown, that also had higher levels of many essential trace minerals and other nutrients, notably boron, calcium, iron, magnesium, manganese, potassium, selenium and zinc; also more vitamin C and other antioxidants, and less nitrates and water. Read More

Life Cycle: Shade of Green

Being “green” has tipped into the mainstream current somewhere in the course of the past few years. Amidst the changing landscape of a verdant eco-centric market, a question that pervades the good will of Americans and jockeys through savvy marketing to compete for our hard-earned dollars is: what is “green”? True, “green” is a hue in the spectrum of visible light, but “green” has also become an attribute of products throughout the spectrum of consumable goods. What they have in common is a relative scale of depth in shades and authenticity. So, how do we figure out how authentically “green” a product really is? Read More

Pennsylvania AG Warns Against Green Scams

All that’s green isn’t good. That’s the stern warning from Pennsylvania’s attorney general, who warns consumers to do all the usual vetting before plunking down real cash for any products, no matter how green the claims might be. The big deal: not all green claims are valid and some marketers are trying to stimulate sales of languishing products by simply claiming they are green…when they aren’t. It’s the same old: Caveat emptor. Read More

More Than a “Personal Virtue”

If we were looking for any more signs that energy conservation is now clearly visible on corporate America’s radar, here’s a big one: A major study was just released that describes the potential for energy-conservation improvements as “huge.” Author of the study? McKinsey & Company, that mainstream, brains-for-hire management consulting firm renowned for deploying battalions of its fresh MBAs to explain how to restructure everything from mission statements to shareholder meetings. The mere fact that this kind study was conducted—and by McKinsey—is itself something of a reason for optimism. Read More

Whole, Green, Now

Every generation has cornerstones and milestones that define the credo of the age. Rarely, a piece of work emerges that remains a current affair long after the debut splash passes. The convergence of ecology and economy has never been a more contemporary and critical issue for our world. Not only to survive, but also to thrive. Welcome to the Whole Green Catalog. Read More