Whole Green Blog

More Than a “Personal Virtue”

If we were looking for any more signs that energy conservation is now clearly visible on corporate America’s radar, here’s a big one: A major study was just released that describes the potential for energy-conservation improvements as “huge.” Author of the study? McKinsey & Company, that mainstream, brains-for-hire management consulting firm renowned for deploying battalions of its fresh MBAs to explain how to restructure everything from mission statements to shareholder meetings. The mere fact that this kind study was conducted—and by McKinsey—is itself something of a reason for optimism. Read More

Whole, Green, Now

Every generation has cornerstones and milestones that define the credo of the age. Rarely, a piece of work emerges that remains a current affair long after the debut splash passes. The convergence of ecology and economy has never been a more contemporary and critical issue for our world. Not only to survive, but also to thrive. Welcome to the Whole Green Catalog. Read More

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